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Severin Dominic Lienhard
Former Member
Last Name
Lienhard
First name
Severin Dominic
Phone
+41 71 224 2947
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1 - 10 of 19
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PublicationHungry for Growth(transfer – Zeitschrift für Kommunikation und Markenmanagent, 2022)
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PublicationType: journal articleJournal: Marketing Review St. GallenVolume: 2022Issue: 6URL: https://imc.unisg.ch
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PublicationType: journal articleJournal: Marketing Review St. GallenIssue: 6
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PublicationType: journal articleJournal: SWA-JahresberichtVolume: 2020Issue: 1
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PublicationGrowth Hacking – eine neue Methode für das Marketing?(Gesellschaft für Marketing, 2020-08)Type: journal articleJournal: Gesellschaft für Marketing (GfM)Volume: 08/2020Issue: 5
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PublicationType: journal articleJournal: Marketing Review St. Gallen
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PublicationCase Study: Leadership at Best Buy-Teaching Case 2023( 2023-09-11)Best Buy was founded in 1966 as an audio specialty store named “Sound of Music” by Richard Schulze and James Wheeler. After a rebranding in 1983, Best Buy found its core business model in selling consumer electronics and related products. Its cur-rent subsidiaries include Best Buy Mobile (cell-phone carrier), the Geek Squad (con-sumer electronics services), Magnolia Home Theater (home theater solution brand) and Pacific Sales (home electronics & white goods retailer). In 2021 the company counted over 102’000 employees worldwide and had a sales revenue of USD 47.3B – making it one of the few companies able to compete in the same market as Amazon. This teaching case looks at the leadership styles of the company's past and current CEOs and their impact on its current position in the market.Type: case study
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PublicationCase Study: Leadership at Best Buy-Teaching Case 2022(Institut für Marketing und Customer Insight, 2022-08-01)Best Buy was founded in 1966 as an audio specialty store named “Sound of Music” by Richard Schulze and James Wheeler. After a rebranding in 1983, Best Buy found its core business model in selling consumer electronics and related products. Its cur-rent subsidiaries include Best Buy Mobile (cell-phone carrier), the Geek Squad (con-sumer electronics services), Magnolia Home Theater (home theater solution brand) and Pacific Sales (home electronics & white goods retailer). In 2021 the company counted over 102’000 employees worldwide and had a sales revenue of USD 47.3B – making it one of the few companies able to compete in the same market as Amazon. This teaching case looks at the leadership styles of the company's past and current CEOs and their impact on its current position in the market.Type: case study
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PublicationCase Study: Leadership at Best Buy(Institut für Marketing und Customer Insight, 2021-09-13)Best Buy was founded in 1966 as an audio specialty store named “Sound of Music” by Richard Schulze and James Wheeler. After a rebranding in 1983, Best Buy found its core business model in selling consumer electronics and related products. Its cur-rent subsidiaries include Best Buy Mobile (cell-phone carrier), the Geek Squad (con-sumer electronics services), Magnolia Home Theater (home theater solution brand) and Pacific Sales (home electronics & white goods retailer). In 2021 the company counted over 102’000 employees worldwide and had a sales revenue of USD 47.3B – making it one of the few companies able to compete in the same market as Amazon. This teaching case looks at the leadership styles of the company's past and current CEOs and their impact on its current position in the market.Type: case study